Lake Norman Chrysler Jeep Dodge

OFFICIAL PROGRAM RULES

PROGRAM PERIOD: July 7, 2010 through August 2, 2010

Refer to Incentive Program Rules (previously referred to as the Gold Book and revised on July 3, 2007) and Incentive Summary Communications.

PROGRAM DESCRIPTION:

The 60 Day Pledge Plus is available on all 2010 Model Year Chrysler Group vehicles (except Viper and Wrangler) financed thru GMAC.

The Pledge Plus consists of two separate and incompatible programs. The customer must choose one of the following options at the time of sale.

• 40CAB - 60 Day Pledge PlusThis program offers a 60 Day Hassle Free Return Guarantee and the first two (2) payments at no charge to the consumer - $500 Maximum per month times two (2) Months for a maximum consumer benefit of $1,000. (Type 1 sales only)Dealer must claim 40CAB if customer selects this option.

or

• All Consumer Incentives including the following but not limited to: Consumer Cash / Incentivized APR / GMAC Bonus Cash / Lease Cash / Bonus Cash / Select Returning Lessee

Customer must sign the 60 Day Pledge Plus Acknowledgement form to signify which plan was chosen.

Fleet / Commercial vehicle sales are not eligible for 40CAB

Eligible vehicles must be delivered during the program period.

Consumers electing the 60 Day Pledge Plus (40CAB) must finance thru GMAC in order to qualify

There is no sold order protection for this program.

PARTICIPATING DEALERS:

All franchised Dodge dealers who agree to abide by these Official Program Rules are eligible to participate.

At the time of delivery of an eligible vehicle (all retail type 1 sales except Wrangler and Viper), thecustomer must sign the Pledge Plus Customer Acknowledgement Form, and select whether or not he/she is accepting the 60 Day Pledge Plus incentive or all consumer rebates. The dealer is responsible for retaining this form in the deal jacket.

If the customer selects the 60 Day Pledge Plus: a copy of the acknowledgment form must be included in the GMAC Contract Discounting Package. Failure to include this form will result in the customer being billed for the first / second payment.

If a dealer sells a vehicle to a customer who chooses the 60 Day Pledge Plus Option (40CAB), the selling dealer MUST accept the vehicle return at the stated reimbursement price if the customer decides to exercise his option and has a qualifying vehicle.

MODEL ELIGIBILITY:

Eligible Models:All 2010 MY vehicles except Wrangler (ALL) and Viper

CUSTOMER RESPONSIBILITY:

If the customer chooses the 60 Day Pledge Plus Return Option, the following requirements are in effect.

At the time of delivery of an eligible vehicle, the customer must sign the 60 Day Pledge Plus Customer Acknowledgement Form which explains the program parameters and eligibility for consideration of vehicle return. Dealer faxes form to cynoSure Financial Inc. at 586-771-3867.

To initiate a vehicle return, the customer must contact cynoSure Financial Inc (CFI) at Toll-free number 877-354-3871 to obtain the Request for Benefit form. CFI call center hours are: Monday - Friday; 8:00 am - 9:00 EST.

CFI will require the following documentation from the customer:* Signed and completed Request for Benefit form* Copy of Retail Sales Contract* Copy of Driver's License* Copy of Registration showing eligible vehicle in customer's name* Copy of Proof of Insurance verifying eligible vehicle has been insured since the delivery date* Any other documentation the Administrator may request

CFI will determine vehicle eligibility and facilitate inspection of the vehicle at the selling dealership.

The customer will be reimbursed for the purchase price of the vehicle (after any rebates or discounts), and applicable sales taxes that were actually paid. In states where collecting paid taxes is allowed, dealer is responsible for collecting applicable taxes.

Customer will NOT be reimbursed for:* License* Title* Registration fees* Insurance* Accessories* Dealer fees* Extended warranties* Finance charges* Negative equity* Any other expenses incurred at the time of delivery of the new vehicle

The vehicle must be returned to the original selling dealer in good, undamaged, and like new condition after 30 days of ownership and within 60 days of the delivery date.

The customer will be responsible for a $0.40 per mile driven (odometer reading). The vehicle cannot have more that 4,000 miles on the odometer starting from the delivery date.

Normal "wear and tear" is acceptable; however the vehicle cannot have damages in excess of $200. If damages are over $200, the vehicle no longer qualifies for the program. Any vehicle involved in an accident will not qualify for the program.

The customer will NOT reacquire the original turn-in/trade-in vehicle upon return of the new vehicle. The customer will be ineligible to purchase another Chrysler Group Vehicle for a minimum of 30 days from the return date.

Only one return of a vehicle is allowed per customer. Only the top line signer listed on the retail purchase contract is eligible to return the vehicle.

DEALER RESPONSIBILITY:

At the time of delivery of an eligible vehicle, the dealer must have the customer sign the Acknowledgement Form which outlines the parameters of the program. If the 60 Day Return Option is chosen, the Dealer will fax form to cynoSure Financial Inc. at 586-771-3867.

When a vehicle return has been initiated, CFI will contact the dealership. A vehicle inspection will be scheduled. They will require the following documentation:

• A copy of the customer Acknowledgement form
• A copy of retail sales contract
• Proof of MSRP

CFI will contact ISG (Title Company) and have package of information sent to the dealer for completion. Dealer maintains possession of documents for customer to sign when vehicle passes inspection.

If the vehicle does not pass inspection:* CFI will notify the dealer and the customer* The customer will be required to pick up the vehicle and will not be reimbursed for the vehicle purchase

When the vehicle passes inspection:

The customer will be reimbursed for the purchase price of the vehicle (after any rebates or discounts), and applicable sales taxes that were actually paid. In states where collecting paid taxes is allowed, dealer is responsible for applying for reimbursement through their normal state request process.

• CFI authorizes a Buy Back price to the dealer
• Dealer contacts ISG to start vehicle disclosure process
• Dealer cuts check to lien holder and/or customer to pay off the lien
• Dealer faxes copy of appraisal, customer signed-off title and copy of check to CFI
• CFI ACH transaction to dealer for approved amount
• Initial Dealer payment will be the difference between selling price (less rebates ordiscounts) and 67% of MSRP + sales tax (in states where sales tax cannot be recouped) -less $1000 disclosure allowance)
• Dealer will work with ISG to title vehicle as used
• Once the vehicle is titled as used, ISG will notify CFI
• ISG verifies documents and advises CFI to pay remaining $1,000 to the dealer
• CFI issues 2nd ACH of $1,000 to dealer

CFI will be available at 877-354-3871(Toll-free) Monday - Friday; 8:00 am - 9:00 EST. to answer dealer questions. Fax number is 586-771-3867.

Any claim reported through DealerCONNECT without required proof of eligibility could result in a dealer chargeback, or non-payment of a dealer claim.

PROGRAM COMPATIBILITY:

Dealership employees are not eligible to participate in 40CAB - 60 Day Pledge Plus Program

This program is compatible with the following program types, providing the vehicle meets all program eligibility requirements:

• Chrysler Employee Advantage program
• Chrysler Affiliate Rewards programs
• Direct Mail Certificate ProgramsProgram 40CAB is NOT compatible with the following program types:
• Dealership Employee Purchase program
• Automobility program
• Dealer Cash Coupons
• All other Certificate programs (except Direct Mail)
• All Consumer Cash coupons
• Friends Program
• On The Job Certificate Program
• Farm Bureau Certificate Program
• National or Regional Consumer Cash Allowance/APR programs
• Select Returning Lessee Programs